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查看1236 | 回复12 | 2019-11-13 23:34:38 | 显示全部楼层 |阅读模式
本帖最后由 彩坛编辑 于 2019-11-13 23:37 编辑

SEO引流学院- 本帖最后由 彩坛编辑 于 2019-11-13 23:37 编辑   第一、创造新概念  互联网每年都会(1)
  第一、创造新概念
  互联网每年都会产生许多流行语,就如2019的996.ICU、鸡你太美、雨女无瓜、柠檬精等词,这些就是将平常我们认识的普通词汇重新组合并赋予全新的概念。
  而在我们的文案上,如果你能创造一个和产品贴合并赋予全新含义的“词句”,就能给用户留下深刻的记忆点和好奇心,你的文案就会引起注意和点击。
  在创造新概念上,我们日常接触到的麦当劳和肯德基在产品推广营销的文案上最常用到,大家看他们的很多产品都是一个特别的名字,比如麦旋风、雪顶咖啡,配合他们自身的企业特点,还推出了“潮汉堡青年”等新概念。
  用户对于新鲜的事物拥有无止境的追求,新科技、新产品、新功能等,这就好比很多MOBA类游戏,玩法简单,依靠不断推出的新英雄和英雄皮肤就能持续收益一样。
  最新的永远是最好的,否者每年的全新iPhone销量也不会那么好。所以我们在推广文案上的“新”也是吸引流量的关键,就如棋牌产品的文案,用户看惯了“注册送金币”、“首充送好礼”、“经典玩法”这一类的文案词汇,如果你的引流文案有让人耳目一新的“概念”,你就能在海量的棋牌产品中脱颖而出,你的引流就会有流量进来。
  以下这两个棋牌产品的文案:“百万玩家在线,好礼送不停”、“小姐姐线上陪您,玩的就是心跳”,后者相比前者显然更新也更容易吸引点击。
SEO引流学院- 本帖最后由 彩坛编辑 于 2019-11-13 23:37 编辑   第一、创造新概念  互联网每年都会(2)   
  第二、细化痛点
  每款产品在推广引流时都已经知道了自身的核心功能,也明白用户的痛点在哪里,此时你的文案可以将痛点细化,哪怕是最普遍的常识,经过细化也有不一样的效果。
  就像都是纯净水,农夫山泉就最大化的传递了水的“纯净天然”,通过视频广告也好,宣传软文也罢,都让大家记住了“我们不生产水,我们只是大自然的搬运工”的口号,一下就抓住了大众对矿泉水要求“纯净天然”的追求痛点。
  再好比用户在吃肯德基麦当劳时最担心的就是营养卫生健康问题,对于这个“痛点”他们也做出了最细化的说明,通过宣传食材、生产流程等向用户公开他们的“合格”,甚至他们还推出了“营养计算器”等工具来计算他们产品的营养,都是为了打消用户的担心。
  对于互联网产品,就拿菠菜产品来说,细化痛点就要先了解用户的痛点是什么,不同产品的目标用户不同,用户的痛点也不同,但对于菠菜产品,用户最关心的还是资金是否安全、玩法是否公正量大问题。
  对于这两点,菠菜产品在引流文案上大多都是直接说:提现秒到账、玩法绝对公正等简单描述。
  如果你在做菠菜产品引流时,使用将产品的资金安全和玩法公正细化的文案,就能取得用户最大的信任。
  菠菜产品的文案在对资金安全的说明上,你可以细化到:资金的充值、提现、转账具体到多少时间到账、如果规定时间内未到账会有什么样的处置方法;产品的资金通过什么样的方式管理等。
  在玩法公正的文案细化上,你可以描述:玩法数据的来源,用户如何自己验证,如果平台出现作弊等情况将如何处理等。只有将用户的痛点不断细化,用户的疑心才会变小,你的引流才更有效。
  懂得写出细化用户痛点的文案,就算你的产品和市面上的大多产品没多大区别,用户也会因为你的“诚恳”选择你,这就是文案在差异化上的魅力。
SEO引流学院- 本帖最后由 彩坛编辑 于 2019-11-13 23:37 编辑   第一、创造新概念  互联网每年都会(3)   
  第三、学会讲故事
  写文案的人都知道一个好故事就能创造一个引流爆点,一个好故事也是让营销推广产生自传播的基础。
  一个好故事还能让你的产品在众多同类型产品中变得不一样,故事会赋予产品差别化的概念。
  引流文案的标题、简介、正文都是故事的结构。
  从文案的标题开始到内容结束,你需要做到:
  1.留有悬念,引起好奇心:你的文案要大面积接触用户,悬念是必不可少的,只有带着悬念,用户才会在你的文字引导下完成阅读。就像这样一个标题:张某在一夜之间收益1000万,又为何在一夜之间负债上亿?带着悬念,在好奇心的驱使下,用户就极大可能完成文案的阅读。
  2.激发用户的欲望:人的欲望是无穷无尽的,你的文案就要将用户带入到你所描绘的故事中,通过描述与之相符的环境和故事,将故事升华到能激发他的欲望,用户有了欲望,在文案引导下就很容易引流到产品内并产生操作行为。
  3.学会“勾引”:文案也要有“勾引”用户的点,比如一些优惠奖励,这就像是“鱼饵”,你投放多少就能吸引来多少“鱼群”(也就是流量)。
  4.传递与众不同的价值:你的文案可以很朴实,你的故事也可以是普通人的日常,但你要学会在文案中传递出不一样的价值点;学会将用户痛点和需求融入故事内,再创造出一个不一样的价值更容易得到用户认可。
  5.抛弃传统,找到特殊角度:同类型的产品文案大多都很相似,说明的点也都相同,在文案上找到一个特殊的角度就能引起用户的新鲜感。还是说到菠菜产品,很多引流文案大多都是从玩法、活动、收益角度去写,如果你将菠菜产品当成“一个人”去创作文案,从她的由来、人物性格、人物故事、如何诞生、如何存活、优点是什么等角度去写,虽然实质上说的内容一样,但你的角度很新颖,用户的兴趣就是这么被勾搭起来的。
qiangxi6231 | 2019-11-13 23:34:41 | 显示全部楼层
小手一抖,沙发到手!
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benmeng2681 | 2019-11-13 23:34:50 | 显示全部楼层
小手一抖,沙发到手!
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yapie9605 | 2019-11-14 00:38:54 | 显示全部楼层
帮帮顶顶!!
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youzhe5571 | 2019-11-14 01:07:27 | 显示全部楼层
谢谢楼主,共同发展
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bashi9565 | 2019-11-14 09:20:40 | 显示全部楼层
傲世皇朝开户找端木大神了
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qianyi2385 | 2019-11-14 14:32:35 | 显示全部楼层
傲世皇朝开户找端木大神了
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wd2019 | 2019-12-30 01:08:17 | 显示全部楼层
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